Media skills workshop with Tim Brunero – 19 & 26 May

Learn how to get you message across in an increasingly crowded media landscape. This popular workshop, delivered in person at PIAC over two Wednesday afternoons, covers the essentials of successfully facing the media and winning hearts and minds.

Designed especially for community legal centres and those who work in the community sector, the course is a great introduction to dealing with the media. The day includes an opportunity to hone your interview skills on camera, with tailored feedback.

Hear from experienced radio presenter/producer Tim Brunero about what journalists need to run your story and how to present with clarity and authority.

The workshop will be co-presented by PIAC’s Media and Communications Manager, Gemma Pearce, who has more than fifteen years in media advisory roles in politics, government and advocacy organisations.

You will learn about:

  • The current media landscape – demands and opportunities
  • What journalists need to run a radio/print/tv story
  • The 12 factors of newsworthiness
  • How to maximise the impact/prominence of your story
  • The do’s and don’ts of op eds
  • How to prepare for an interview
  • Getting your message across
  • Diffusing difficult questions and thinking on your feet
  • Presenting with clarity and authority

100% of workshop evaluation respondents said that they would recommend this course to a friend or colleague.

Feedback from recent participants:

‘The training far exceeded my expectations; I actually didn’t know what to expect at the start. Thank you for the extremely valuable training!’

‘Gemma and Tim are both excellent presenters with a wealth of knowledge and experience about media.’

‘Both brilliant, seasoned media veterans with so much insight. I really appreciated how interactive you made the workshop to engage all participants.’


When:            Wednesdays, 19 and 26 May

Time:            1pm – 4pm

Where:         PIAC, Level 5, 175 Liverpool St, Sydney

Cost:              $400


In the event that we are unable to go ahead in person for COVID safety reasons, we may deliver the training via Zoom.

For more information call Gemma Pearce on 0478 739 280.

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